The Days of Cable TV is Over - Here Comes Apple TV!

In today's electronic world, the Apple Computer Company has managed to steal the spotlight from all the already established players of the industry with its recent innovation of iTunes and digital music. Subsequently, Apple's newest goal is to distribute Television to viewers in almost any part of the globe via online. With Disney and CBS alongside, Apple will be changing the game again in providing Television channels but with a much better customer service and fair trade practices. This plan is yet to be materialized but TV distributors like Time Warner and Comcast, that serve 90% of homes in the US are now starting to watch their backs.

Now, how will Apple distribute TV to the viewers? Is it the same way as how cable TV distribute - in bundles of channels? Well, letting Apple distribute it that way will not certainly upset the apple-cart for just about anyone. Actually, it is the way that Apple plans to do it. Selling bundles of channels is actually what made cable TV operators profitable. So, anyone who desires for even a single channel is compelled to subscribe the whole bundle of channels that mostly filled with unwatchable fluff. These channels that come in bundle can be mostly likely compared to the side B songs you also have to pay for when you buy an album before, as individual picks are still not available on digital downloads that time.

What the Apple company have in mind is when viewers are not compelled to buy bundles of channels to get the one they want; all the niche channels just like Fox's Fuel TV will have no choice but to increase their prices in order to make up for their loss or go out of business. Also, cable distributors would no longer gain tons of profits. If this is the case, it would be the end of their ruling days of unfair trade practices.

This kind of venture that the Apple Company is yet to undertake is already beginning to make a big impact in the industry. Time Warner, for example, is now cutting down their bundles of channels into smaller ones. All the major networks are behind Apple TV now and it should be on your Ethernet ports by early 2010. Major networks like CBS would certainly have nothing to lose by signing up. In fact, they would certainly gain from it. However, Fox would certainly be hit with loss along with its huge clutch of niche channels.

Cable TV has had its day of taking the lead. However, the subscription prices and the virtual 100% dissatisfaction from their captive customers paved their way to both success and failure. Aside from Apple TV, there are also other Internet businesses threatening cable-TV out there. Sony's PlayStation 3 consoles and their Internet-ready Blu-Ray players are capable of streaming TV shows now, and this could take off soon too. Perhaps, it's about time to give the old cable TV operator a pat on the back and an acknowledgement for a job poorly done.

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