PPC Advertising - the hidden cost

I recently had a seminar on Internet marketing in a school of espionage WW2. The perfect setting, as the subject of Internet marketing has been hidden. Shortly after I began to think that Google had sent an undercover agent to spy on us.

Probably not, but it certainly seemed like it. because a week after my seminar, had their famous crackdown Google AdWord advertisers do not have the right content on their landing pages.

Squeeze Pages so he went bald partner sites (withdo not add value, but only an affiliate link), stuffed mini-sites, consisting of one page description of sales and so-called arbitrage sites, where visitors come only to be confronted with a website with Google AdWords!

I apologize to my cousins in Australia, but all have a joke the Australian chat-up line, which consists of three words: "Get ready, Shelia. The day of the seminar, all shaking with laughter when I said that - but this is exactly what you're doing, when youAdWords only lead prospects directly to your sales page.

Worse yet, in reality it costs a lot of money! woo here is why. If you are a certain age, you can understand that the word and you can even remember the movie "Seven Brides for Seven Brothers" and the joy they showed when they "go yard". If you are younger, you might know as dating.

Marketing is like courting and dating. It must be done slowly andtargeted so that your potential customers to know you. If done correctly, you will get more customers in the long term and will remain faithful to you.

So how is the AdWords cost you a lot of money?

It 's all depends on how the incoming visitors to your site to be treated. perhaps an article - - If you give them some information that dovetail precisely with the promise made in your ad to Google, they are more inclined to stay on your site. If the contentthem is good, it will be more inclined to trust you. You can also register to receive our newsletter or mini-course. You can even stay long enough to get the link from this page before reading your sales. You can also buy from you - none of which would have happened if he had catapulted them directly from your AdWords ads to your sales page without this essential pre-sale.

Do this and two things happen:

Not only the subscription rates for yournewsletter subscription rate to rise dramatically from an average of 20% of sales, you probably have an AdWords account / squeeze page combination somewhere near 50 to 60%.

You'll also pay less per click, because Google is known that your visitors extended and reward you accordingly.

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