Revlon and its founder, Charles Revson

The story of Charles Revson, founder of cosmetics giant Revlon, is truly a "rags to riches". At death, Revson - entrepreneurial icon - the little shop has become a global market for cosmetics giant cosmetics.

The son of a manufacturer of cigars, Charles Revson our world in 1906, in Montreal, Quebec. His move to Manchester, New Hampshire, when Charles was still a boy.

After graduating from high school, he moved to Boston. He got a job as a dress salesman, and thenworked in a company selling cosmetics. At age 25 he left that job, if it is denied a promotion, and states that he started his own business of cosmetics. Moreover, he brought his brother, Martin, a chemical and cosmetics, Charles Lachman, with him, and together they began Revlon Cosmetics in New York City.

The company was only $ 300 and first in nail polish (Charles specializes in test products will be financed his own nails), other thanCompetition among the wide range of colors that make their clients, which consisted of rooms and what was then offered a new phenomenon, stores. Using pigments instead of dyes usual, the company offered the American wife of a rich glaze appearance in a greater variety of colors than ever before possible. Many of the company's clients throughout the country were the products of Revlon Charles himself, who would travel the nation with the railroad introduced MarketingTravel. From there the product line has expanded coordinated Revlon lipstick, the colors of their nail polish and then imported perfumes and other fragrances. And in just six years, Revlon is a multi-million dollar venture.

With its tough and challenging business style and his intuitive understanding of its market women, then helped Charles Revson, Revlon's largest retail beauty companies in America, with over 3,500 products andTurnover at the time of his death in 1975 an astonishing $ 605 million. Revson served as president of the company from its inception until 1962 and then as chairman of the board until his death.

Perhaps the lowest point for Revlon occurred in 1950 with the scandal that surrounded sponsored the popular television game show The $ 64,000 Question, Revlon. It was alleged that the Revson brothers need a quiz-show producers Show questions to ensure that the rigParticipants would be guaranteed to win, so that the show nationwide popularity and high ratings. Neither brother was always with any wrongdoing, while to load, and during the show was decimated by the scandal itself, had sales of Revlon products actually increased during this period.

As a man, Charles Revson was any perfectionist and difficult to see, to work with, so that most of his friends finally cut off his business relationship with him. He is quoted asSay: 'The big gets bigger, the baby will be wiped out "and" I do not meet competition. I crush. " Regardless of his personality, the company prospered and with it, Revlon, Charles personal fortune ', which probably more than a billion dollars to his death.

Although his reputation may have been a tough businessman, Charles has also significantly contribute to charitable organizations. As an example, he gave his Charles H. Revson Foundation over 150 million dollars in donations over the last 30Years.

Today, the company founded Charles Revson about 75 years ago with its first $ 300 is a name in over 175 countries around the world for its cosmetics, perfume and skin care products is known. The unprecedented success of Revlon are another example of American entrepreneurial spirit at work.

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