Times and Sunday Times online subscription of the "price of success"

After nearly six months to a subscription model, the online version of the British newspaper The Times has celebrated the success by the owner and president of News Corporation Rupert Murdoch as. The newspaper has even titled "Early success for the Times online," despite the fact that this model players lost almost ninety percent of the line after the switch to paid content.

The reason for Schadenfreude Murdoch shows exactly whatThings are now in the newspaper business: initial forecasts, "Times readers would have lost upwards of 97% of online connection to convert to a paid subscription model for the site, and applications iPad Kindle.

The first round of data released yesterday, so you get more than 105,000 participants were paid content, either on site or on mobile platforms such as free hosting myself iPad. In addition, the public has access to advancedthe paid content on its website in all its print subscribers who have each taken about 100,000 in claims and filed.

While the numbers here are not astronomical, Murdoch is not an indication of its importance is not correct. As the Times and Sunday Times were among the first national publications breath on a model of online distribution fee, the media company in the UK are waiting for the figures.

While previous subscription change sides enjoyed20 million visitors per month Murdoch has suggested that consumers take the time to adjust pay for journalism, and overall very satisfied with the results. In recent years, Murdoch's posts were among the fiercest opponents of the low-cost hosting service for online journalism, which lowers the intrinsic value.

Times editor James Harding was triumphant, saying that "We have a strong resistance against suicide has taken the economy to make our journalismoff-line. We are pleased to announce that it is working. "It seems to be in line subscription price of lean is just £ 8.00 a month certainly does not hurt to be.

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